Douglas Spencer (dougs) wrote,
Douglas Spencer

I filled in a Feedback Form on a shop's website

I filled in a Feedback Form on a shop's website as follows:

    My dear coffee vendors, what a pleasure it is to find a feedback form on your website.

    As you're aware, you supply coffee in a take-away cup, a cardboard cup with a moulded plastic lid, in common with other competing coffee shops.

    The moulded plastic lid has a hole to let the coffee out, and another rather smaller hole to let the air in. This second smaller hole is vital to the normal function of the cup, namely to deliver coffee to the mouth of the person drinking it.

    In recent days, there's been a circular sticky label on the top of the lid, bearing a cheery marketing message.

    However, this sticky lable always blocks the air hole in the lid. So in order to drink the coffee, the customer has to peel the sticky label off, or remove the lid. I could find somewhere to put down all the things I'm carrying in my other hand in order to free both hands so that I can remove this blindingly stupid label, and then pick everything up again before I proceed upon my weary way.

    Alternatively, I could find a competing outlet at which to buy my coffee -- there's plenty of choice within a few yards of your outlet at Crystal Peaks -- and be given a coffee which I can drink without having to perform this entirely uneccessary extra action.

    So I have three questions:
    1. Was there any involvement, during the formulation of this marketing campaign, of anyone who drinks coffee from a takeaway cup and understands how the lid is supposed to work? Was the act of drinking from a cup/lid/sticker combination ever tested?
    2. Are the staff at your outlets permitted any variation in how they deliver coffee in a takeaway cup to the customer? Can I, for example, request that my coffee is given to me with a lid that bears no sticker?
    3. How long before these stickers go away?

    I anticipate your reply eagerly. More eagerly than, say, having to peel another of these labels off another of your lids.

    Many thanks in advance


We'll see what happens.

  • Post a new comment


    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded